Building a website is like building a house. First and foremost you need a plan. For a website to be effective, it has to achieve certain goals. For instance, who is the target audience? What do you want that audience to see? What is the message you want to convey and better yet… how do you want the audience to respond to that message? For a website to function well and produce the results you need it to, you must have a plan that addresses these questions.
Then there is design. How do you want the website to look? What type of customer interaction do you need to have? How will you incorporate your existing branding?
In almost every case, the most important piece of the build is how to manage and promote the site. You need a solid SEO and social media plan in place to get your website noticed and in front of those who need and/or want what you have to offer.
For most, that is where the process ends. At IDS, we have two additional layers to help make your website a better investment in your business.
We include a layer of security in every website we build, which helps keep your website safe against attacks and malicious software (malware and viruses). This offers those viewing your site a safe experience. IDS also offers a maintenance package, which is designed to keep your site updated and backed-up. If anything should go wrong, your site data can be restored with minimal interruption.
Don’t trust your website to just anyone. Let IDS work with you to develop a website that will best suit your business needs and produce the results you need it to. And best of all, work with IDS because their customer service is unrivaled by anyone! We will make you feel like the most important part of the process because after all, YOU ARE!